Following the University of Michigan’s championship victory over Gonzaga University at the most recent Bad Boy Mowers Battle 4 Atlantis Tournament, the title sponsor is back for another three years, confirming its sponsorship of the highly-anticipated early-season collegiate basketball tournament through 2022. The revelation was made on Monday.
This year’s event will take place at the Atlantis Resort from November 25-27, and will feature 12 games with top National Collegiate Athletic Association (NCAA) teams competing. This year, the field includes Creighton, Duke, Memphis, Ohio State, Texas A&M, Utah, West Virginia and Wichita State.
“We couldn’t be more excited to continue to sponsor a tournament of this caliber,” said Director of Marketing for Bad Boy Mowers Lennie Foree. “The entire organization, from the event’s planners and organizers, to the Atlantis, Paradise Island resort, is world-class at every level. Being the first title sponsor in its history makes it even more special.”
President and Managing Director of Atlantis Audrey Oswell said: “We’re looking forward to continuing our partnership with Bad Boy Mowers through 2022. Over the past three years, Bad Boy Mowers has worked with our team to elevate and enhance Battle 4 Atlantis. Like our resort, they are dedicated to the sporting world and its positive impact on tourism and the local community. As partners, we are excited to continue to create lifelong memories for the teams, fans and guests who come out to support the annual tournament.”
Celebrating its 10th year of elite collegiate tournament play this November, the tournament is widely regarded as the most challenging of all NCAA Division I men’s early-season college basketball tournaments. The tournament takes place during the week of Thanksgiving in Atlantis’ Imperial Ballroom, which is transformed into a premier basketball arena for the events. Games are televised on ESPN throughout the tournament.