Aliv comes on board as sponsor of CARIFTA

Company will be communications partner of the junior regional event

Simba FrenchSend an emailJanuary 19, 2023 198 2 minute readFacebookTwitterLinkedInShare via Email

 Aliv has come on board as the communications partner for the 50th CARIFTA Games, set for April 8-10, at the Thomas A. Robinson National Stadium.

On Wednesday, the Local Organizing Committee for the 50th CARIFTA Games (LOC) announced Aliv as its communications partner for the upcoming junior regional event. The telecommunications company was officially welcomed on board at a press conference held by Legend’s Walk at the Thomas A. Robinson National Stadium.

The 50th CARIFTA Games, which coincides with The Bahamas’ 50th Independence, is slated for April 8-10 at the Thomas A. Robinson National Stadium. ALIV’s partnership will total $289,000, bringing the money raised so far to $1.5 million, according to LOC Chief Executive Officer (CEO) Lynden Maycock. Their target is $3 million.

Delmaro Duncombe, director of B2B sales at Cable Bahamas Group of Companies, said they are happy to be a part of the games. The cable group is comprised of Aliv, Aliv Fiber Rev, Cable Bahamas Business Solutions and OurTV, with Aliv being the main sponsor of this event.

“We are honored to partner with the LOC to serve as the 50th CARIFTA Games official communications and broadcasting partner. As the 50th CARIFTA Games official communications and broadcasting partner, OurTV will televise these highly anticipated games nationwide and distribute the same throughout the Caribbean and the Americas. We want to provide our young athletes a global stage to display their talent because we believe in their potential,” Duncombe said.

Aliv will be providing free Wi-Fi at the Games so athletes, fans and track and field enthusiasts can upload pictures and videos of their favorite moments.

Maycock said the LOC is happy to have Aliv on board.

“Our newest partner symbolizes the apex of how important communication, understanding and building networks are to develop a 21st century region… We believe that we will have the fastest growing audience, supporters and success for these upcoming games. I want to thank ALIV for coming on as our communications partner and working along with the LOC to make this CARIFA the greatest and the best for all of our athletes, the teams, the supporters and our visitors here to The Bahamas,” Maycock said.

Minister of Youth, Sports and Culture Mario Bowleg welcomed the 

communications partner on board and said they in the ministry look forward to seeing the athletes on display.

“ALIV sees fit to support our goal of making the upcoming games the most memorable one to date but also supporting the 

development of our youth within our region. The future of our development as a people, as a country and a region, lies within our ability to network an honest and clear communication. As the latest partner for the 50th CARIFTA Games, Aliv has begun to lay the optics needed to see a better, faster and more resourceful nation and region  which is vital to the development of our young people,” said the minister.

President of the Bahamas Association of Athletic Associations (BAAA) Drumeco Archer, who has the responsibility of ensuring that The Bahamas’ best junior athletes are in action, said that he is looking forward to the Aliv partnership.

“It is one of those partnerships that will be probably one of the most significant because it is an opportunity for The Bahamas to showcase our games around the world, and this is also an opportunity for us to be able to tell the world that what we do in The Bahamas is top notch and on par with what the world can deliver,” Archer said.

Duncombe said that they do not anticipate any broadcasting challenges at the CARIFTA Games as they are well-equipped to carry out the task.

So far, eight Bahamian athletes have qualified for CARIFTA. The BAAA is expecting more athletes to qualify as the track and field season heats up at home and abroad.

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